Every Fetch product is named after a dog. Some are real, some are breeds we admire — here's the story behind each one.
Nipper — Free Audio → Video Planning and Testing
Nipper was a real fox terrier from Bristol, immortalised listening to a phonograph horn in Francis Barraud's 1898 painting "His Master's Voice" — an image that went on to become one of the most recognised trademarks in the world. Our Nipper listens just as closely, untangling every audio source so nothing gets lost in translation.
Learn more about Nipper
Laika — NDI® Multiviewer
Laika was a stray from the streets of Moscow who became the first living creature to orbit the Earth, aboard Sputnik 2 in 1957 — a small dog trusted with an unprecedented view. Our Laika keeps watch over every feed at once, giving broadcast teams that same all-seeing vantage point.
Learn more about Laika
Togo — Free MXF Renaming for Avid Workflows
In 1925, Leonhard Seppala's lead dog Togo ran the longest and most dangerous stretch of the Nome Serum Run — 91 miles across the frozen Norton Sound — to help get diphtheria antitoxin to Alaska in time. Overlooked in the headlines back then, his endurance is now recognised as the true backbone of the relay. Our Togo quietly handles the unglamorous long-haul work too, untangling cryptic MXF filenames so your Avid bins make sense again.
Learn more about Togo
Vector — Video Scopes Without the Subscription
Vector is named after the Weimaraner, the silver-coated hunting dog bred in 19th-century Weimar and nicknamed the "Grey Ghost". What really sets the breed apart is its eyes: a striking light amber or blue-grey that seems to take in every detail. That felt right for a set of video scopes built to show you exactly what's happening to color and light in every frame, from the set to the final QC pass.
Learn more about Vector
Flash — Your Assistant Colorist's Best Friend
Flash isn't named after one particular dog — it's named after the breed. Border Collies are famously the sharpest working dogs around: intensely focused, quick to learn a pattern, built to sort a scattered flock into order in seconds. That's exactly the energy behind a shot-matching assistant that spots the pattern across thousands of clips before you do.
Learn more about Flash
Callie Grams — Sound Audio Playout
Callie Grams takes her name from the Springer Spaniel — a breed bred to flush game and stay switched on for hours, always alert and ready to act the instant something happens. That's the temperament behind Callie Grams' playout engine: parked and ready, primed to fire the next cue the second you need it.
Learn more about Callie Grams
Hachi — Hidden in the Backend
Hachikō was an Akita in 1920s Tokyo who walked to Shibuya Station every evening to greet his owner returning from work — and kept doing it for almost ten years after his owner passed away, becoming Japan's enduring symbol of loyalty. One of our founders saw the statue at Shibuya and named our first and quietest project after him: Hachi isn't a product of its own yet — it's the loyal process working behind the scenes inside two of our other tools.
Read the full story
Dolly — Avid/Premiere Fixer
Dolly rules the roost at Gravity House, a post-production facility, and never strays far from her beloved pizza slice plush toy. She's the inspiration behind our next product — details coming soon.
Ernie — The lovable rogue in our logo
Ernie was one of Fetch's founder's dogs growing up — a Golden Retriever who knew exactly how handsome he was, and loved everyone he met. He was the perfect choice as the inspiration for our logo. He was a good boy and sorely missed.