Privacy Policy

1. Who we are
This Privacy Policy explains how Fetch Media Tools Limited (“we”, “us”, “our”) collects and uses personal data in connection with our desktop software.
Company name: Fetch Media Tools Limited
Country: United Kingdom
Contact email: privacy@fetchmedia.toolsWe are the data controller for the purposes of UK GDPR.

2. Software covered by this policy
This Privacy Policy applies to the following Fetch Media Tools Limited products:
Laika – NDI Multiviewer
Nipper – Audio to Video Assignment Designer
Flash – Colour Grading Support Tool for collating shots
Hachi – Hardware LTC to NTP/PTP Server

All listed products follow the same privacy principles described in this policy, including local media processing, limited licence-related data collection, and no usage analytics or telemetry.

This policy also applies to any future software products released by Fetch Media Tools Limited that reference this Privacy Policy.

3. Overview
Our software is designed to operate primarily on your local machine:
- Media files are processed and stored locally and are not transmitted to us.
- Logs are stored locally on your machine and are not automatically transmitted.
We do not collect usage analytics or telemetry from the software.
Personal data collection is limited to what is needed for licensing and support.

The software may communicate with our licensing server to validate licence status and to allow licence transfer between machines.

4. What data we collect

4.1 Licensing and purchase data
When you purchase a licence via Lemon Squeezy, LLC, we receive from Lemon Squeezy:
- Email address associated with the purchase
- Licence or order reference
Payments and payment card details are processed and stored by Lemon Squeezy LLC; Fetch Media Tools Limited does not receive payment card data. (lemonsqueezy.com)

We store email addresses only for the purpose of issuing and managing software licences and providing updates to software.


4.2 Machine identification data
For licence validation and anti-piracy measures, we store:
- Hashed machine identification values
These values are:
- Pseudonymised using one-way hashing
- Not reverse-engineerable to recover your hardware identifiers
- Used solely to validate licences and prevent unauthorised use

These identifiers may be transmitted to our licensing server when the software checks licence status or when a user moves a licence between machines.


4.3 Support communications
If you contact us for support, we may collect:
- Your email address
- The contents of your message
- Any information you choose to provide


4.4 Data we do not collect
We do not collect:
- Usage analytics or telemetry
- Crash reports
- Media files or content
- Local log files (unless you choose to send them)
- Location data

5. Media files and local processing
Our software processes audio, video, and/or image files entirely on your local system:
- Media files are not uploaded to us.
- Media files are not transmitted to any third parties.
- Responsibility for securing local files remains with the user.

6. Licence server communication
The software may communicate with our licensing server to:
Confirm that your licence has not been revoked or recalled
Allow licences to be transferred between machines

During these checks, limited technical and licensing data may be transmitted, such as licence identifiers and hashed machine identification values.

No media files, usage analytics, or local log files are transmitted as part of these checks.

In some circumstances, limited offline licence validation may be available. This is not the default mode of operation and may be subject to time limits, feature limitations, or additional conditions. Where offline validation is used, no additional personal data is collected beyond what is described in this policy.

7. How we use personal data
We use personal data only to:
- Issue and manage software licences
- Validate licence usage and prevent unauthorised use
- Provide customer support
- Communicate important licensing or service information
- Meet legal and accounting obligations

We do not use personal data for advertising, tracking, or profiling.

8. Legal basis for processing
Under UK GDPR, we process personal data on these grounds:
- Contract – to provide and licence the software
- Legitimate interests – to enforce licence terms and provide support
- Legal obligation – for accounting and compliance

9. Data sharing

We may share limited personal data with:
- Lemon Squeezy, LLC – for payment processing and licence fulfilment
- Law enforcement or courts when required by law

We do not sell personal data or share it for marketing purposes.Lemon Squeezy’s own policies govern how they process and protect personal data they collect on your behalf. (lemonsqueezy.com)

10. International data transfers

Lemon Squeezy, LLC is based in the United States.
Where personal data is transferred outside the UK, appropriate safeguards are used in accordance with UK GDPR.

11. Data retention

We retain personal data only for as long as necessary:
- Licensing records (email and hashed machine identifiers) are retained while the licence is active and for legal and accounting purposes.
- Support communications are kept for reference and service improvement.

Data is securely deleted when no longer required.

12. Security

We take appropriate technical and organisational measures to protect personal data, including:
- Secure storage of licensing records
- One-way hashing of machine identifiers
- Restricted access to personal data
- Industry-standard security practices

13. Your rights

You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- To exercise these rights, contact us at privacy@fetchmedia.tools 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

14. Children’s data

Our software is not intended for use by children under 16, and we do not knowingly collect personal data relating to children.

15. Changes to this policy

We may update this Privacy Policy occasionally.
The latest version will be available on our website or alongside the software.